1. California Strengthens Online Privacy Protections – And You Don’t Even Have to Live There to Benefit

    Late last month, California Governor Jerry Brown signed into a law a number of laws that will enhance the online privacy of residents in the state.

    But because the new laws will require online businesses and website operators to make changes to their privacy policies and practices, people across the country are likely to benefit from the same protections as those in California.

    From attorney Kelly Wilkins MacHenry at law firm Snell & Wilmer, here’s a look at the new measures:

    1.       The world’s first “do not track” law:

    “This new law … applies to any website, online service or mobile application that collects personally identifiable information from consumers residing in California. These services have been able to track users’ browsing history through the use of ‘cookies’ and other tracking signals. Users can enable a “do not track” signal in their web browsers. […]Site operators will need to explain in their privacy policies how they respond to ‘do not track’ signals and whether third parties collect data on consumers through the site.”

    2.       An “Internet eraser” button for teens:

    “[The] new law … will require websites and online services to allow minors to access and delete information that the minors posted. This allows the minor to delete embarrassing content that they later regret posting. Operators are not required to delete or erase the content, but instead may comply by making the content invisible to other users of the service and to the public. This “eraser button” law is also believed to be the first of its kind.”

    3.       An expanded data breach law to cover hacked email addresses and passwords:

    “The current law requires database operators to notify consumers of data breaches involving various combinations of name, social security number, driver’s license number, financial account, medical information or health insurance information. The expanded law requires operators to notify consumers of data breaches that involve user name or email address, in combination with a password or security question and answer.”


    Read MacHenry’s overview of the laws in full: Four New Privacy Laws and What They Mean for Businesses» 

    Then read more on California’s new privacy laws, from lawyers writing on JD Supra:


    Find additional updates legal analysis on Privacy-related issues at JD Supra Law News»


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